10 Instagram Content Ideas That Every Small Business Will Need

In this digital age, small businesses cannot survive without having a social media presence. And Instagram is one of the most popular platforms for online marketing and branding.

But what might be holding back your company from building a strong brand presence on Instagram? We have compiled some ideas that demonstrate how you can use Instagram as an effective tool for growing your small business today!

How To Create Instagram Content That Drives Traffic And Sales

Have you ever wondered how to use Instagram to market your business? This article will give you 10 Instagram content ideas that will help you to be successful.

People Love Behind The Scenes Posts

People love learning more about the behind-the-scenes of your business. It is personal and genuine, which builds trust between the buyer and seller. It will also help build your brand awareness.

Many posts that go viral are those that show the process behind the finished products and the stories that come out of them.

With the aid of any Instagram Video Editor tool, you may generate engaging behind-the-scenes content relevant to your business and products. These are relatable and human, and your followers will love them!

The amount of effort put into these sorts of posts is minimal. Just show a sense of humor (your personality!) and an easy-going vibe while sharing these moments with them; it really doesn’t take much, but they add such life to any Instagram account!

Repost Your Product’s User-generated content

As a business owner, you should always look for ways to engage with your audience. One effective way to do that is by re-sharing your customers’ posts where you have featured on their feeds.

This is imperative in cases where a business is running an ecommerce website but not keeping up with the number of products being posted there, as having few products listed on the website will allow for the re-sharing of user-generated content.

With so much content generated by people out there through social networks, having a dedicated space or place where consumers can see continued user-generated content is ideal, leading to word-of-mouth marketing.

Discount Sales

An excellent marketing tactic is to use discount sales. You will gain more customers from this approach, but ensure you promote your sales at the right time.

The best times to run sale requests are around the holiday seasons so keep your eye out for these offers and make sure to get yours in early!

Giveaway Post

Giveaways are meant to help you drive more targeted traffic to your website. It goes without saying that it is something perfectly suited for sales of physical products. Though if you think about it, giveaways are also a great way to increase your followers’ engagement on social media channels!

The way it works is that you post a giveaway post with one of your products to a specific audience, which makes the whole thing very direct and perhaps the easiest thing ever.

Showcase Your New Products

How do people first discover new products? Instagram offers a great opportunity for users to preview and view new items. Why not take full advantage of this medium by creating captivating and interesting images that showcase the new product?

When posting photos of your product don’t just post a picture. Write a good copy that makes people want to give it a try! Strong photos and well-written copy make for an impactful photo caption for Instagram posts that are sure to wow your followers.

Meme Marketing

Whether they are a fun collection of content, or scattered images set to music, memes are a powerful traffic tool when used the right way. Placing memes on your feed can connect your audience with your brand.

And if you are trying to gain more followers, and accompanying mention of your brand name is sure to garner more. When it comes down to business, such a tool can do nothing but help you establish or maintain a relationship with current and potential customers.

Video

Instagram is today a platform for many forms of communication. One area that has seen significant growth in recent years is the use of video marketing as a way to convey information quickly, effectively, and simply.

Did you know that video content generates more interaction than both text and image combined? Video allows you to get a more complete understanding beyond just what the eye sees.

For example, you might display an image of your product, but a video can be much more compelling and communicate how the product works so users can easily picture themselves using it.

Using an Instagram Video Editor tool is a fantastic way to swiftly customize video material to optimize your social media platforms.

Stand By With Your Value

Do you have a set of core values for your company? It would be a good idea to share those values on an Instagram post. Consumers love companies who have ideals and stand by what they believe in!

This can be accomplished by showing your audience the good that you do within the communities around you. You may even inspire someone to start their own business with the same vision!

Shoppable Posts Are A Must

Gone are the days when people were limited to seeing what businesses had to offer from face value alone. Today, we have social media where people can get a sneak peek into your business by way of ‘shoppable’ product posts. These types of posts are so popular due in part to their versatility in promoting brands and products.

You can extend the life of your marketing campaigns even when you have finished the initial promotional period for them simply by boosting the product post and using it as an opportunity to send traffic directly to the checkout pages of your eCommerce store!

Make A Healthy Conversation With Your Audience

Engage your followers by asking and answering questions. Ask about their needs, wants, and preferences, and then check back in with them about it. People will know that you’re a company that listens.

Asking these types of questions helps facilitate additional conversation from potential customers on your social media sites. Find out what makes them interested, what their struggles are, and how you can help them solve them. When others feel included, they develop trust in you and your brand!

Conclusion

Now that you have the basics of Instagram down, it’s time to start thinking about how you can start using this social media platform to grow your business. Remember, the key to success on Instagram is to create a unique and engaging experience that will help you connect with your customers!