Reasons You Must Use SMS to Communicate with Your Clients

Initially, businesses preferred using direct calls to contact their clients. However, as of this writing, texting has surpassed direct calling in popularity for various reasons. For example, mobilesquared observed that over 90% of texts are read within just three minutes. This level of attention to promotional material is priceless for businesses.

SMS’s reputation as a marketing tool has risen significantly recently, as companies have discovered ways to modify and maximize SMS for usage as a service tool.

This article will try to determine the reason for such a surge by looking at the key benefits businesses get from using SMS to communicate with their customers.

1. Instant Delivery

SMS is a fast and efficient method to reach many people—it takes just a few seconds to be delivered. SMS services providers have designed different methods to help people simultaneously send a single message to a vast audience.

This can be a rich source for firms with a reliable customer database. They can use SMS to promote their new products or remind customers to go for their services and products for offers and prizes.

2. Immediate Response

Anyone who has opened, read, and reacted to your message will be visible immediately, along with other helpful information. Moreover, you’ll get to know other helpful information like whether or not all the sent messages have been received or not.

3. Cost-effective

You’ll save more money by purchasing text messages in volume—no other promotional method offers such low-cost results. Traditional marketing techniques like radio, TV, or print ads often require a lot of money.

4. Simple and Easy

Thanks to its simplicity and broad reach, SMS is widely accepted as the favorite communication channel. For example, virtually everyone understands how to open, read, and respond to text messages. Furthermore, SMS has a length limitation of about 160 characters, making them often short, precise, and straight to the point.

5. Global Marketing

All you need to send a text message these days is an up-to-date mobile phone and a reliable network. This way, you can reach tens of millions of individuals from any location in seconds.

SMS is among the few technologies universally synced amongst all global mobile phone providers. Anyone can receive your SMS text alerts from anywhere, anytime.

6. Direct Delivery

Besides face-to-face meetings and direct calls, SMS is another excellent example of the most direct approach to engaging with customers. Text is arguably the best option, as the other two options can be expensive and time-consuming.

7. Precise

After categorizing your audience, you may precisely target different client segments with different marketing messages. To cap it off, you can use SMS feedback to improve your marketing strategies for different groups of prospective customers.

8. Efficient

With the capacity to schedule your texts, you may design your campaign strategies more quickly and target people with pre-constructed texts rather than having to create personal messages for each recipient.

This gives you additional time to focus on other parts of your organization or handle the sales leads resulting from your SMS alert.

9. Trackable and analytics

Many SMS service providers give delivery reports, which may be a fantastic way to determine how successful your SMS campaigns have been and how you can improve them. You can also use what you’ve learned in future marketing campaigns.

10. Reliable

Spam filters aren’t usually included in mobile phone packages, much less a spam box. SMS text messages, which are sent chiefly through mobile phones, are more secure than e – mail attachments, which might include a variety of malicious code. As a bonus, packages are sent out within a 48-hour window to accommodate users who may have turned off their phones.

As a result, you’re confident in SMS delivery to reach your customers. The worst-case scenario is that the recipient may block your number. However, your message content and target audience will play a role in this.

Bottom Line

With the business world becoming more competitive daily, organizations are forced to look for the best ways to stand out and remain relevant in the market. Organizations often look for innovative and expensive ways to achieve this.

But the strategies don’t have to be expensive to be effective.

Short message service (SMS) is a cheap and reliable communication with many benefits for your firm. If implemented correctly, your firm will reach out to millions and save a lot on marketing.